Architectural and Aerial Photography – Property Industry Case Study

In today’s increasingly time-pressed society, stunning eye-catching photography still forms an essential part of the property marketing process. Try to remember the last time you were looking at properties – do you remember which houses impressed you most? I would hazard a guess that it was the ones advertised with beautiful, eye-catching photographs – well composed, well-lit and skillfully post-processed images that really set the properties apart from the competition – welcome to the Horizon Imaging style of property photography! 

 

It is a common misconception that anyone can take photographs of a house, and that getting someone within your company to do the work is a good way of saving money. Unfortunately, whilst this might save you a bit of money in the short-term, in the long-term the photographs used to market your properties are one of the key outward-facing aspects of your business. What first impression do you want to give to your customers? One of a company that puts professionalism first, or one that is evidently trying to cut corners to save some money? 

 

With the increasing popularity of online property search engines like Zoopla and Prime Location, people looking for their next house are typically being presented with pages of photographs as search results – your customers will be, even if it is only subconsciously, comparing the quality of your photographs with those from other agents. Your properties are your greatest asset, make sure you do them justice and make them look as beautiful and attractive as possible – from setting the rooms to photographing them professionally. 

 

Below you can read some testimonials from three estate agents we have worked with over the past few years.